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1. Provide some numbers that accentuate the importance of services in the US economy. 9. Define Environmental Scanning. What kinds of broad external environments are
1. Provide some numbers that accentuate the importance of services in the US economy.
9. Define Environmental Scanning. What kinds of broad external environments are usually studied in the environmental scanning process?
10. Define the competitive advantage. What is the goal of the competitive advantage. Illustrate with a marketing example.
11. What is Market Opportunity Analysis (MOA)? Illustrate with a marketing example.
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