1. Provide two examples of products that would serve as a substitute and two examples of a compliment. 2. What type of product or service would be close to being a perfectly inelastic good and perfectly elastic good? Why? 3. Given your answer to question 2, what would be your selling strategy if you sold highly inelastic products versus highly elastic products? Would you have to advertise more or less of ineleastic products; and more or less for elastic products? Why or Why not