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1. Provide your Marketing Plan Option Recommendation {which of the above 2 options - #1. Adult, Child Free Resort or # 2 Adults & Children

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1. Provide your Marketing Plan Option Recommendation {which of the above 2 options - #1. Adult, Child Free Resort or # 2 Adults & Children 16 and older] along with your rationale about why you've chosen this option (5 marks) (hint - check out information on adult only /couples resorts - who goes, why popular, age range , type of people, why they are successful) 2. In line with Question # 1, Recommend and describe the ONE PRIMARY target market segment in detail - Demographics, Psychographics and Behaviour. (5 Marks) (see above hint) 3. Following up on your answers to Q 1 above, write a Positioning Statement for The Foothills as a full boutique resort. You can use the statement or the template style {remember if you are using

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