1. Pulling a product through a channel of distribution focuses promotion efforts on wholesalers and retailers to get them interested in a producer's marketing mix. True or False

Which of the following is NOT an example of sales promotion? Multiple Choice establishing frequent buyer programs 0 running contests for the company's salespeople 0 securing favorable media coverage 0 provide samples to customers 0 providing coupons for products Greenpeace sends a mail request for a financial contribution to someone who has donated to its causes in the past. This is an example of Multiple Choice 0 O direct marketing. 0 integration. 0 publicity. 0 indirect-response promotion. 0 mass selling Greenpeace sends a mail request for a financial contribution to someone who has donated to its causes in the past. This is an example of Multiple Choice 0 O direct marketing. 0 integration. 0 publicity. 0 indirect-response promotion. 0 mass selling Greenpeace sends a mail request for a financial contribution to someone who has donated to its causes in the past. This is an example of Multiple Choice 0 O direct marketing. 0 integration. 0 publicity. 0 indirect-response promotion. 0 mass selling Which of the following involves intentional coordination of every communication from a firm to a target customer to convey a consistent and complete message? Multiple Choice 0 integrated marketing communications 0 online marketing 0 branding 0 digital marketing 0 product positioning Which of the following is NOT an example of sales promotion? Multiple Choice O establishing frequent buyer programs O running contests for the company's salespeople O securing favorable media coverage securing fov O provide samples to customers O providing coupons for products