1. Pulling a product through a channel of distribution focuses promotion efforts on wholesalers and retailers to get them interested in a producer's marketing mix.

True or False

2. Sales promotion is special advertising or personal selling that is aimed at intermediaries in the channel.

True or False

Business firms in the late majority group Multiple Choice 0 are willing to take the risk of doing something new. 0 tend to be older and less well educated. 0 are the smallest businesses with the least specialization. 0 tend to be highly specialized. 0 tend to be conservative, smaller-sized firms with little specialization. Direct-response promotion usually relies on an) _ _database to target specific prospects with specific interests. Multiple Choice customer relationship management sales force management entity-attribute-value model enterprise relationship management multidimensional preference A producer might use a pulling policy rather than a pushing policy if Multiple Choice 0 intermediaries are reluctant to handle a new product. C) it is offering a very high-tech product to a small product-market. te sales forces 0 its sales force has been very successful getting wholesalers and retailers to handle its product. 0 it has a very limited promotion budget. 0 All these answers are correct