1. Purpose of the Assignment and Learning Outcomes Upon completion of this assignment, as it relates to the following, students have demonstrated: The role of the seven steps framework in the selling process. 2. The various techniques and resources to find and qualify prospects. 3. The process of breaking down an execution plan. 4. A strategy to address audience's needs. 5. The process to anticipate roadblocks or questions by knowing audience and planning ahead. 2. Instructions 1. Assume you're a Toronto-based organization (product/service of your choice). 2. Identify a potential customer for a sales presentation. 3. Create a draft outline using the seven steps framework. Your analysis should include the following: a. Prospecting