1. Purpose of the Case Report , briefly describe the purpose of the Bergerac Systems business case report. "The purpose of this report is ..." What is the report about, what is the primary business problem, and what decision or outcome is expected and what is the business value of resolving the problem? You don't need to provide background information or the results of any analysis, evaluations or recommendations. Keep your response to 1 or and one short paragraph. 2. Cash Flow Financial Analysis a. List two significant pros and cons of Discounted Payback Period (DPP) and Net Present Value (NPV) that differentiate them as tools for evaluating investment decisions? Use a table to present the pros and cons Provide your source academic references (use appropriate b. What is the DPP and NPV for Bergerac's two options, purchasing GenieTech and inhouse manufacturing, based on the cashflow information in the Excel spreadsheet. 3. Risk Analysis a. What is the one key financial risk that has Bergerac considering backward integration into the plastic component supply chain? b. What are two key operational risks of each alternative: o inhouse manufacturing o purchasing GenieTech c. Discuss the other organizational risks for Bergerac to not resolve this problem. 4. Strategic Considerations a. What is the core business of Bergerac Systems? i.e. what has made them successful to date? Answer in terms of Bergerac's value proposition and competitive differentiation. b. Which of the other testing equipment companies is Bergerac's main competitor? Why? c. What should Bergerac's focus be on over the next five years to remain competitive in a rapidly