Question
Put yourself in the role of a recall coordinator for Ford Motor Company. It is 1973 and field reports have been coming in about rear-end
Put yourself in the role of a recall coordinator for Ford Motor Company. It is 1973 and field reports have been coming in about rear-end collisions, fires, and fatalities. You must decide whether to recall the automobile. (The Pintos Fire case)
A. identify the relevant facts
B. Identify the pertinent ethical issues and points of ethical conflict.
C. Identify the relevant parties
D. Identify the possible consequences of alternatives course of action
E. Identify relevant obligations
F. Identify the relevant community standards that should guide you as a person of integrity.
G. Check your gut. What will you decide?
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E 1 Adherence to moral and ethical principles soundness of moral character honesty 2 The state of being whole entire or undiminished 3 A sound unimpaired or perfect condition F In this step you must t...Get Instant Access to Expert-Tailored Solutions
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Marketing Management
Authors: Greg Marshall, Mark Johnston
2nd edition
9781259094972, 78028868, 1259094979, 978-0078028861
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