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1 Qualitative vs. Quantitative Research Student name: 1) Briefly define qualitative research and quantitative research, either from the text or from another reliable source. 2)
1 Qualitative vs. Quantitative Research Student name: 1) Briefly define "qualitative research" and "quantitative research," either from the text or from another reliable source. 2) Answer the following questions thoroughly. a. Your client has developed a prototype of a new water bottle design and would like to get feedback on it. As a researcher, would you recommend qualitative or quantitative research? What are the advantages of your recommended method? b. Your client is moving her fitness center across town. She wants to know what percentage of her current customers are likely to still attend the gym after the move. As a research analyst, would you recommend a focus group or a survey to find the answer? Is your choice qualitative or quantitative? Why is it the right choice for this research question? c. Do you think surveys are mostly qualitative or quantitative? Why? What parts of a survey can be considered qualitative in nature? What parts of a survey can be considered quantitative in nature
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