1. Rating Points Each rating point represents

1,114,000 households, or 1% of the households in the

United States. Does a program with a rating of 8.4

have twice the number of households as a program

with a rating of 4.2? Explain your reasoning.

2. Sampling Percent What percentage of the total number

of U.S. households is used in the Nielsen sample?

3. Nominal Level of Measurement Which columns in

the table contain data at the nominal level?

4. Ordinal Level of Measurement Which columns in

the table contain data at the ordinal level? Describe

two ways that the data can be ordered.

5. Interval Level of Measurement Which column in

the table contains data at the interval level? How can

these data be ordered? What is the unit of measure

for the difference of two entries in the data set?

6. Ratio Level of Measurement Which three columns

contain data at the ratio level?

7. Share The column listed as Share gives the

percentage of televisions in use at a given time. Does

the Nielsen rating rank shows by rating or by share?

Explain your reasoning.

8. Inferences What decisions (inferences) can be

made on the basis of the Nielsen ratings?