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Since Sunnova Energy is focusing on giving their customers long-term products, there is an issue that comes with being in an industry that just started growing. Sunnova Energy doesn't know for a fact how their products will do in the long run. There might be issues and complications that arise in the future that was not predicted. Even though they are in a booming market, the market is still unknown. To further this issue of long-term use, it might become harder to sell the product in the future. Sunnova Energy stands the risk of being in a quick changing environment. Which means that the technology is becoming outdated faster and faster. This might become an issue when customers no longer want to pay the prices for old technology, but new technology is coming out too rapidly to keep up with. Another issue is not all homes and roofs are made the same. The technology it takes to produce their product and distribute them to residential homes has to be flexible enough to withstand different environments. Sunnova Energy has done a good job so far at being open to these issues and finding solutions. However, with expansion this might become harder if not tackled properly. New technology is coming out to fast in the solar energy market and if Sunnova Energy doesn't address this issue its sales can easily decline. Customers want the best product as they are making a big investment that is expected to save them money in the long run. The solar energy industry is growing and with economic incentives such as the tax credit its attracting new customers and pushing current customers to upgrade their solar panels with more efficient ones at a cheaper price. Sunnova Energy needs to address this issue as customers will not want to pay high prices for outdated technology.

Sunnova Energy needs to be up to date with current solar energy technology to be able to offer the best products to its customers. To be a top competitor Sunnova Energy needs to continually put money into Research and Development because new competitors are coming up with more efficient and cheaper products which is what customers want. If Sunnova Energy can successfully produce more efficient products at a cheaper price than they can increase its sales and share of the market. Sunnova Energy cannot sell the same products without any upgrades because they can ultimately go out of business.