Question
1) Read the closing case, Big Data, Big Business, Big Opportunities in chapter 6. Answer the following questions? 1. Why does a business need to
1) Read the closing case," Big Data, Big Business, Big Opportunities" in chapter 6. Answer the following questions?
1. Why does a business need to be concerned with the quality of its data? (1 mark)
2. Why would a company care about the timeliness of its data? (1 mark)
3. With data that is out-of-date the company will make incorrect decisions. (1 mark)
4. What are the four primary traits that help determine the value of data? (2 marks)
5. What is the difference between an entity and an attribute? (1 mark)
6. What is a data warehouse and why would a business want to implement one? (1 mark)
2) Mary Conzachi works in the logistics department for Loadstar, a large trucking company and barge operator in the Midwest. She has looked into a variety of systems to keep track of the location of trucks and barges so that the company can route shipments better and answer customer inquiries faster. Conzachi's major concern is with the trucks; the barges have commodities and take weeks to move something. She states that it is much harder to keep up with trucking. She needs to know the exact location of the truck at any given time. You have been hired to assist her in recommending a solution. What solution would you recommend? Why
3) Read the closing case," Wireless Bikes" in chapter 7. Answer the following questions?
1. What advantages does a wireless network provide Denver B-cycle? (3 marks)
2. What challenges does a wireless network create for Denver B-cycle? (3 marks)
3. What information not described in the case can Denver B-cycle use with RFID and LBS data? (4 marks)
4. How could Denver B-cycle use other wired or wireless network technologies to gain a competitive advantage? (3 marks)
4) Read the closing case," Amazon Drone knocking" in chapter 8. Answer the following questions?
1. How will drones impact the supply chain? (2 marks)
2. Why are big retailers racing to be the first to market with drone home delivery? (3 marks)
3. How can a CRM system help communicate issues in the supply chain between customers and drones? (3 marks)
4. What types of jobs can be taken over by drones? (2 marks)
5) You are the director of project management for Stello, a global manufacturer of high-end writing instruments. The company sells to primarily high-end customers, and the average price for one of its fine writing instruments is about $350. You are currently implementing a new customer relationship management system, and you want to do everything you can to ensure a successful systems development effort. Create a document that summarises the primary reasons this project could fail, along with your strategy to eliminate the possibility of system development failure on your project.
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