1: Read the story on this web page (http://www.concentratemedia.com/features/AnnArborNewProductWorks0010.aspx) and review the product failures from the chapter. Pick two, google to learn a little bit about the item and answer the following: #1) Who is target market? #2) Some reasons why it failed and #3) what could have been done to avoid these problems.

2. Calculating Interest Rates and Future Values [LO1, 3]In 1895, the first U.S. Open Golf Championship was held. The winners prize money was $150. In 2014, the winners check was $1,620,000. What was the percentage increase per year in the winners check over this period? If the winners prize increases at the same rate, what will it be in 2040?

3: Thinking aboutnewness fromthe consumers perspective, discuss one product on the market right now foreach level of new learning required. Make sure to discuss price, placement, timeon the market before consumers adopted, etc. How did the marketing plan impact/get shaped by the degree of newness?