1) Reading the slides and the articles "What is Digital Marketing ", how would you describe digital marketing and what is social media marketing a part of this broader construct?

2) Read the article " Closing the Gap Between Digital Marketing Spending and Performance " and "Branding in the Age of Social Media " and discuss what you think is the future of digital marketing and what are some of its limitations.

3) Chose any one of the campaigns for the "5 best digital marketing "Search Engine Marketing (SEM)... and discuss why in your opinion it was a success.

4) After watching the "How social media is changing the face of Marketing" video, how do thinking marketing changing because of social media.

5) Choose between " the rise of digital marketing in medtech", and critically discuss.