1. Regarding the message presentation of acceptable behavior creating that behavior. Does it rely on the use of message acceptance through repeated exposure? While change is something that people can be resistant towards, exposure creates familiarity and ultimately acceptance. Another possibility is that a society cannot remain unchanged once diversity is accepted in the ranks. What are some reasons that messages change public opinions?

2. If social influence is needed for minorities to change the perspective of the majority. However, if the social influence is just conforming to the norms of society, then wouldn't that be considered the majority?