Question
1. Remember picking a country and product to go global exercise. Briefly describe the four key elements of that country's infrastructure that concerned your group
1. Remember picking a country and product to go global exercise. Briefly describe the four key elements of that country\'s infrastructure that concerned your group - the marketers.
2. What would it mean if Oreo adopted a glocalization strategy for global sales of its cookies?
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Project Management in Practice
Authors: Samuel J. Mantel Jr., Jack R. Meredith, Sco
4th edition
470533013, 978-0470533017
