1 Research and update the case information as much as possible with current research, and then conduct a comprehensive SWOT analysis for FedEx.

2. Analysis

What are the strategic issues in FedEx's marketing implementation and control? Discuss

3. Discuss the approaches used by FedEx in marketing implementation.

4. Educated Opinion

Based on learned marketing concepts, what would you say are the top 3 reasons the success of FedEx? Why?

Reading:

http://www.usw-online.com/mba/PdfWatermark.aspx?file=https://az337921.vo.msecnd.net/public/Courses/MBA_5323/Unit_6/read.pdf&filename=https://az337921.vo.msecnd.net/public/Courses/MBA_5323/Unit_6/read.pdf&text=CARR, SANDY 545. I can't get this to open if you can't let me know.