1 Research ONE brand campaign that is highly integrated. Explain how the campaign is integrated. Be specific and provide examples of the campaign's various paid, owned and earned media and their integration.

2: Read the embedded blog, "16 Differences Between Traditional Media and Social Networking' by Angela Hausman. Discuss at least FIVE differences, providing specific examples for each difference. (PLEASE EMBED THE BLOG: https://hausmanmarketingletter.com/16-differences-betweensocial-media-and-traditional-media/

3Pleasechoose a brand of your own choice that has successfully utilized the digital technologies to improve its customer engagement. Explain how the brand has used the digital technologies and the outcomes (please use statistics, such as sales, usage etc).

4Research ONE brand that has effectively used social media platforms to engage today's digital consumers. Please explain in relation toTuen(2020)'s zones of social media framework.

5Define own media. Research a brand of your choice that you believe its social media pages are successful. Discuss its owned social media pages in relation to the principles of social media marketing success.