Question
1. Research why Coca-Cola launched the new Coke Product in the 1980s. Present the rationale behind the move and what was the ultimate conclusion? What
1. Research why Coca-Cola launched the new Coke Product in the 1980s. Present the rationale behind the move and what was the ultimate conclusion? What was the consumer reaction? How did Coca Cola ultimately handle the "fall out" from this campaign?
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Project management
Authors: Harvey maylor
4th Edition
027370432X, 978-0273704324
