1.Resource-Based View (VRIO Analysis)

Consider the iPhone Division of AAPL

use google facts

Complete table on the Resource-Based View Internal Analysis (see below).

This is Internal analysis which is company-specific analysis not environmental analysis that will apply to all companies in the industry..

You look at Apple to find unique attributes that provide one or more of the VRIO (Valuable, Rare, Costly to Imitate, Organization-Supported) attributes.

Prepare your list from in order of their strategic/competitive importance

You will probably need to add lines to complete your analysis.

RESOURCE/CAPABILITY	V	R	I	O	COMPETITIVE CONSEQUENCE