1 Safari 10:09 PM Thu Dec 1 u. ;E'ili Insert Draw Design Transitions Animations Apple Apple is one of the biggest companies in the world. Apple has created the best consumer products available in the market. Apple conducts business ethically and honestly. One of the ethical values that Apple has is based on protecting consumer data with end-to-end encryption. Consumer satisfaction and security are Apple's top priorities. Apple also focuses on good business ethics, which Slide Show Review View means they frequently train and hire employees with the required skills. Apple , also has a business conduct policy that each employee must agree to, ' employees who violate these policies will be terminated. Apple products are consumer and environmentally friendly, each apple product is known to be tested for defects and is carbon-free. Apple has great corporate culture and principles. Why does Apple hold 61% market share, while Samsung is in 2nd position with only 24% market share in the USA? The personal computer, phones, and tablets market are highly competitive, with apple holding a lead by huge numbers, and the other companies are left with what's left. Corporate culture and customer awareness and needs are what sets them apart from other companies and that's what makes Apple always win. Apple cares about what their employees and customers want, though they charge a premium for their products which is known as the apple tax. People pay apple tax because they know that Apple is a company they can trust. Slide 7 of 10 D Notes Qg1%-, Cl Comments 1 Safari 10:09 PM Thu Dec 1 u.