1. Schwabs customers can assemble their own investment portfolios with its mutual fund evaluator tool, an example of

a. multichannel marketing.

b. electronic commerce.

c. a choiceboard.

d. permission marketing.

e. webrooming.

2. When a shopper visits Sunglass Huts website and clicks on a pair of sunglasses, a see similar styles option is shown. This option uses image recognition and artificial intelligence technology to show other sunglasses that might be suitable choices for the shopper based on his or her preferences and features.. This is an example of website

a. choiceboard specification.

b. personalization.

c. collaborative filtering.

d. individualization.

e. data mining.

3. United Airlines uses ________ to adjust the price of tickets in response to demand.

a. value pricing

b. timed pricing

c. seasonal pricing

d. online pricing

e. dynamic pricing

4. ________ are online consumers who shop online but buy offline, or shop offline but buy online.

a. Browser consumers

b. Cross-channel consumers

c. Experimental consumers

d. Value conscious consumers

e. Conversion consumers

5. Jamie tried on some new tennis shoes at the mall, but then bought them online for a cheaper price. She engaged in

a. online price comparison

b. channel hopping

c. multipurpose shopping

d. webrooming

e. showrooming