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Posted on Jul 18, 2024

1 Seahorse Powes Financial Summary D 3 1 Year BigBelly small units Bigltelly average price BigBelly average COGS 2004 175 $3,800 $1.095 2005 570 $2,950

1 Seahorse Powes Financial Summary D 3 1 Year BigBelly small units Bigltelly average price BigBelly average COGS 2004 175 $3,800 $1.095 2005 570 $2,950 $1.500 2006 1,293 $2,750 $1,183 2007 1,870 $2.350 5723 2008 2,171 $2,150 $723 2009 2.600 $1,950 $723 27 $4.500 $3,180 5786,500 $9,450 56.660 $802.510 285 $3,900 $3180 $2.791.422 $45,749 $48,235 $2,85 406 663 $3,400 $2,210 55,809.618 $161.927 $339,222 56510.767 942 $2.900 $1,710 $7.138.861 $1,223,951 $1,024,992 $9.387 NO2 1227 52,650 $1,505 $7.920,16 $1,615,375 $1,528,664 $11064,709 1592 $2,250 $1,160 $8,664,398 $2.129,655 $2,117,487 $12,011,841 Hippo (large) units Hippo average price Hippo average COGS Total direct sales revs BigBelly license revenues Hippo license tevenues Total gross revenues Expenses: RXO, Product development Sales & marketing General and Administration Total average COGS Other variable expenses/adjustments EBITDA Funding needs (equity/ debt) Potentialition value $153,745 $12.900 $244.100 $382485 $57.90 ISLOVO $800,000 $3.500.000 $411,441 $478.895 $363.975 $1,760,249 560,094 5635,511 $761,372 $477.229 $2.995,137 $45,298 $1,500,260 $706,504 $997,487 5506,842 $2,966 367 $9.064 $0 201,145 $914,514 $1,113,467 $539,397 $3,416,715 $17,196 $5.062.013 $1,627576 $1.245.191 5574850 $3,731,000 $26,323 $5706,102 $1,000,000 548 110 $9.70.150 $16,428,666 $22.128,40% 525.8230 2004 2005 2006 2002 2008 2009 B2 Q3c. How can BigBelly improve the LTV of a customer? Q4. Plot the average COGs by quantity sold. Is Seahorse experiencing economies of scale, diseconomies of scale or constant returns to 33 scale? Q5. Is the 3.5M acquisition value in 2004 realistic? Why or why not 34 (from an economic perspective)? Q6. Plot the breakeven graph. When does Seahorse breakeven? How 35 realistic is this? 36 1 Seahorse Powes Financial Summary D 3 1 Year BigBelly small units Bigltelly average price BigBelly average COGS 2004 175 $3,800 $1.095 2005 570 $2,950 $1.500 2006 1,293 $2,750 $1,183 2007 1,870 $2.350 5723 2008 2,171 $2,150 $723 2009 2.600 $1,950 $723 27 $4.500 $3,180 5786,500 $9,450 56.660 $802.510 285 $3,900 $3180 $2.791.422 $45,749 $48,235 $2,85 406 663 $3,400 $2,210 55,809.618 $161.927 $339,222 56510.767 942 $2.900 $1,710 $7.138.861 $1,223,951 $1,024,992 $9.387 NO2 1227 52,650 $1,505 $7.920,16 $1,615,375 $1,528,664 $11064,709 1592 $2,250 $1,160 $8,664,398 $2.129,655 $2,117,487 $12,011,841 Hippo (large) units Hippo average price Hippo average COGS Total direct sales revs BigBelly license revenues Hippo license tevenues Total gross revenues Expenses: RXO, Product development Sales & marketing General and Administration Total average COGS Other variable expenses/adjustments EBITDA Funding needs (equity/ debt) Potentialition value $153,745 $12.900 $244.100 $382485 $57.90 ISLOVO $800,000 $3.500.000 $411,441 $478.895 $363.975 $1,760,249 560,094 5635,511 $761,372 $477.229 $2.995,137 $45,298 $1,500,260 $706,504 $997,487 5506,842 $2,966 367 $9.064 $0 201,145 $914,514 $1,113,467 $539,397 $3,416,715 $17,196 $5.062.013 $1,627576 $1.245.191 5574850 $3,731,000 $26,323 $5706,102 $1,000,000 548 110 $9.70.150 $16,428,666 $22.128,40% 525.8230 2004 2005 2006 2002 2008 2009 B2 Q3c. How can BigBelly improve the LTV of a customer? Q4. Plot the average COGs by quantity sold. Is Seahorse experiencing economies of scale, diseconomies of scale or constant returns to 33 scale? Q5. Is the 3.5M acquisition value in 2004 realistic? Why or why not 34 (from an economic perspective)? Q6. Plot the breakeven graph. When does Seahorse breakeven? How 35 realistic is this? 36