$1.$ Select a company that you are familiar with or utilized its product$/$services in recent years. Informed by this week's key concepts, tools, and methods, $($a$)$ develop an innovative social impact and communication strategy for this organization. $($b$)$ How would you measure the firm's social impact? $2.$ If you were a manager of a large firm, which benchmarking tool would you choose to use and why? Please first identify the type of your company$/$industry$.$ What obstacles would you need to overcome in order to adopt or implement the benchmarking tool?