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1. Select a domestic or international company of your choice and describe their functional and philosophical marketing approach. Based on your choice of company,
1. Select a domestic or international company of your choice and describe their functional and philosophical marketing approach. Based on your choice of company, you may choose to research, analyze, and present either its (a) B2C marketing strategy or (b) B2B marketing strategy. b. B2B Marketing Strategies: 1. Content Marketing 2. Inbound Marketing 3. Social Media Marketing 4. Search Engine Optimization 5. Search Engine Marketing/PPC 6. Account Based Marketing (ABM) and Retargeting 7. Earned Media and PR 8. Referral Programs 9. Industry Events 10. Conversational Marketing
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Business and Administrative Communication
Authors: Kitty o. locker, Donna s. kienzler
10th edition
77830105, 978-0077830106, 978-0073403182
