1. Select a process with which you are familiar (it can be manufacturing or service). If you prefer, you may select a case study from the companies presented in the optional resources.

written description of the product or service. 3. Use the product-process matrix presented in the article Link manufacturing process and product life cycles to describe and characteristics of the process design. 4. Explain how each of the design elements relates to the value of the product or service from the customer's perspective. Support your answer with ideas, theories and models from other authors that are relevant to the topic. 5. Include in your answer the indicators that you would use to evaluate the performance of the selected process and their implications in the decision making of the operations manager.