1. Select an industry, such as the restaurant industry, the online retail industry or the car manufacturing industry. It can be one of these 3 or a different one. Provide a brief overview of the industry. 

2. Identify and describe at least 2 variable, 2 fixed and 2 mixed costs generally associated with this industry. For each cost, explain why they were classified as variable, fixed or mixed costs. 

3. Critically analyze how these costs would impact the financial viability of companies that conduct business within these industries. In so doing, students can answer the following questions or other relevant questions that they create: 

a. Are there too many fixed / variable / mixed costs or are the individual costs too expensive? 

b. Would a company in this industry likely be able to survive a significant drop in revenue? 

c. Do you think that these costs will change significantly over the next 5 years? Why