Question
1. Select any retail organisation of your choice and conduct a critical evaluation of the industry analysis of this organisation. This must include the: Macro,
1. Select any retail organisation of your choice and conduct a critical evaluation of the industry analysis of this organisation. This must include the: Macro, Market, Micro environments for this retail organisation. (10 marks) PREVIOUSLY ANSWERED! 2. Critically evaluate the current retail organisation's strategy and positioning within the retail sector. Give an overview of the following: Overview of business Product portfolio Target market Strategy Positioning in the industry (15 marks) PREVIOUSLY ANSWERED!
3. Based on your findings in question 1, develop one SMART objective to address your findings. Develop a relevant strategy to meet the objective. (10 marks)
4. Critically discuss how the strategy developed in question 3 will be implemented and monitored for competitive advantage. (10 marks)
5. What recommendations can be made to management and why based on your findings and why? (5 marks)
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