1. Selectonebrand from the following list: Tom's (toms.com), Nike, Target and Apple

Answer the following questions:

What are your perceptions of the brand? What is your opinion based on?

Identify the brand's mission statement.

How does it meet (or fail to meet) the requirements of a mission statement described in the textbook (provide specifics):

2. The chapter discusses the BCG Matrix. Categorize the following Coca-cola products according to this Matrix. This may require some internet research in addition to reading your chapter. Justify your responses. The products are: Coca-Cola (classic soft drink), the energy drink Full Throttle, Hi-C juice drink and Dasani Bottled water.

3. Read Case 2.2 in the textbook "Netflix Uses Technology to Change How we Watch Videos" (pg. 54-55) and answer the 3 questions for discussion.