1. Shannon's brewery currently boasts a customer base of 1,750 customers that frequent the brewhouse on average twice per month and spend $32 per visit cost of goods sold is 50% of sales. The customer retention rate per month is 0.75% , based on data collected from its website and an analysis of credit card receipts. Its capital for borrowing and investing about 12% per year, or 1% per month. What is Shannon's approximate CLV for its average customer ?

2. Assume that Shannon's decides to move forward with its loyalty/rewards program. Estimates for the cost per customer are $3.3 month Average customer marsins before tracting off the cost of the loyalty/rewards program, ato expected to be 36 per customer per month with a boost in retention to 82% per monthWhat is the resulting erest rate for discounting cash flowes remains the same as in Compute your answer to the nearest dollar

4. Assume that Shannon's decides to move forward with its loyalty/rewards programEstimates for the cost per customer is $6.38 per month. Average customer m subtracting off the cost of the loyalty/rewards program, are expected to be 34.95. Assuming that Shannon's wishes to obtain a minimum CLV $120. what is the required retention that must be achieved? Assume that the interest rate is 1% per month