1. Should a company develop a 'traditional' or 'contemporary' CSR approach? This will depend on a number of factors, including:

a)Why is the company engaging in CSR in the first place - to give something back, to improve its image, to develop new areas of business, to improve its competitiveness, or what?

b)What are the key activities that are to be included in its CSR program?

c)Does CSR relate primarily to value creation or value distribution in the company?