1. Should the customer be given a major voice in determining how salespeople are performing? Explain. 2. Should sales force compensation be linked to customer feedback? What are the advantages and disadvantages of this approach? 3. Assume you are a sales manager preparing to develop and implement a customer feedback system. How might you gain support for this system from your salespeople? What data collection method would you use? 4. Research indicates that customers rank "understanding of our business" as an important criterion used to evaluate salespeople. Why is this criterion ranked so high