1. Show various Utility Curves and how H&M's prices touches various Utility Curves. Explain How.

2. H&M uses product line pricing, where products within the same line are priced differently based on variables such as, materials, design complexity, and perceived value. Basic items like plain t-shirts or simple tops are priced at a lower cost, whereas elaborate or premium items may be priced higher. This pricing strategy allows H&M to cater to customers with varying budgets while maximizing revenue across all product categories.

• Given the product line pricing of H&M, synthesize this with demand analysis.

3. What do you think is the elasticity for H&M?