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1. Specifically discuss advantages and disadvantages for both the firm and the consumer of data mining and data brokers. 2. Murgia's video discusses the power

1. Specifically discuss advantages and disadvantages for both the firm and the consumer of data mining and data brokers.

2. Murgia's video discusses the power of the consumer. Does knowledge about data-mining give the consumer more power? How can a firm respond? Video is: How Data Brokers Sold My Identity by Madhumita Murgia

Reference must be used. Full website of reference and intext citation

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