1- Stage AE finds itself losing bookings in an increasingly crowded competitive field as multiple venues of similar size and capacity open in the Pittsburgh market. They decide to revise their marketing plan. To begin they conduct marketing research. Put the following steps in the marketing research process in the correct order starting with the first step. 1. Develop the research plan 2. Take action 3. Conduct research 4. Identify the problem 5. Analyze and report findings

2- According to the management consultancy McKinsey, more than 80% of the top performer organizations said they priodically test and validate customer preferences during the development process. True False

3- Washington Wild Things is a minor league baseball team located about a half hour south of Pittsburgh in Washington County. Appropriately identify their sources of research. (a-Secondary, b- Primary - quantitative, c- Primary - qualitative, ) 1. Gathering audience survey data at the entrance 2. Tapping into their own Frontier League attendance data 3. Using Washington County census data for 4. Conducting a focus group with their season ticket holders

4- Netflix is facing a shifting marketplace and anticipates more companies like Disney, AT&T and CBS/Viacom increasing their streaming business. To create a strategy to successfully compete they crunch market share and penetration numbers, pricing strategy and product information. Which of the three primary types of marketing information are they using? a. competitive intelligence b. marketing research c. internal data