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1. Starbucks (http://www.starbucks.com) has introduced a Starbucks Evenings menu in six major metropolitan areas around the United States, offering small plates and a selection of

1. Starbucks (http://www.starbucks.com) has introduced a Starbucks Evenings menu in six major metropolitan areas around the United States, offering small plates and a selection of wine and beer after 4:00 p.m. Is this new strategy primarily aimed at acquiring or retaining customers? Explain your answer.

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