1. Statement In this activity you will: Identify and discuss what you think might be the main sources of employee motivation for working at this organization You have just been appointed as the new head of the People Management and Human Resources division of the IOC and one evening at Zurich airport you meet a recent graduate from MBA of the Escuela Universitaria Real Madrid at the Universidad Europea de Madrid: discuss which principles of persuasive communication would you use to convince them to take the job they have been offered at IOC rather than at FIFA? How the activity should be resolved? The success of the activity will depend on the following sequence: 1. Complete the course material paying particular attention to understanding motivation and persuasive communication. 2. Research the not-for-profit sector of sport and in particular two major organizations therein (the International Olympic Committee and FIFA), to understand their human resources and people management policies and practices. 3. Deliver an analysis of the sources of motivation in a major sporting organization in the not-for- profit sector and select the specific principles of persuasive communication to be used in a successful recruit exercise for the said organization. Objectives: The