Question
1. STP marketing focuses on commercial effectiveness, selecting the most valuable segments for a business and then developing a marketing mix and product positioning strategy
1. STP marketing focuses on commercial effectiveness, selecting the most valuable segments for a business and then developing a marketing mix and product positioning strategy for brands. Discuss.( 10 Marks)
2. Howard Corporation is a Multinational Communication Giant desperate to break into the Ghanaian Market. How important would the services of an advertising agency be of help to such a brand? (10 Marks)
I need typed answer
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The Restaurant From Concept to Operation
Authors: John R Walker
6th Edition
9781118139950, 470626437, 111813995X, 978-0470626436
