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1. Strategic decisions that are both technically legal and highly effective in the market are to be considered ethical without regard to any other considerations.

1. Strategic decisions that are both technically legal and highly effective in the market are to be considered ethical without regard to any other considerations.

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True

False

2. CEOs & financial markets usually use the past year's return on equity as the main way to judge strategic performance. Why can this be a problem?

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CEO decisions can dramatically improve ROE in the short run.

ROE is really constrained by the long term asset and equity positions of a company, and therefore won't vary that much from period to period

ROE is only relevant to shareholders, and is not meaningful to those who own a company's bonds.

Judging performance must account for all the stakeholders.

3.Give some specific examples of how you might use the income statements for two rivals in a comparison of their strategies.

4. How do financial statements help us determine whether or not a firm holds a sustainable competitive advantage in the marketplace?

5.What is meant when we say that one or more economic logics exist in an industry?

6.Because the process of developing a vision is ambiguous and it's difficult to get everyone involved and on board, it is a waste of management time to develop vision statements.

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True

False

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