1. Students need to detail the SWOT analysis for the Singapore Airlines and identify three critical strategic issues relevant to the organisation. Explain why are these issues critical to the Singapore Airlines? Students need to identify 6 Strengths, 5 Weaknesses, 5 opportunities, and 5 Threats. 1. In the next part, the student will work creatively to suggest optimal solutions for the three weaknesses identified and explain how these solutions will improve the corporate level, business unit level, and operational level strategies of the business. 2. The student will justify why the solution is strategic to the organisation and explain its implementation and implications for the brand image of the sing Airlines and the company's triple-bottom-line (profit, social, environment).