1. Submission MUST be professional including: graphics, table of contents, references for resourced materials used, appendices, etc 2. Create a feasibility analysis for the proposed business venture (Refer to Chapter 3) a. Calculate market potential, market share, and net income and cash flow 3. Write the plan with the 10 components identified in the textbook (Refer to Chapter 4 for the required sub-sections under each category) a. Introductory Page b. Executive Summary i. Background statement ii. Mission statement indicating type of business and activity c. Industry Analysis d. Description of Venture e. Production Plan f. Operational Plan g. Marketing Plan h. Organizational Plan i. Assessment of Risk j. Financial Plans - 1 Year Projection k. Appendix