1. Summarize Apple's product segments and suggest where it can pursue continued growth. 2. What does Tim Cook's selection as Steve Jobs' successor signal about the company's future strategy? 3. Identify the top challenges Tim Cook faces and how he should address them. 4. Considering the Internal and External environment, perform a SWOT analysis for Apple (four section chart). 5. How does this case connect to our readings for this week? Where possible try to use language and images from the readings as examples. 6. What was the key learning from this case?