1. Suppliers a. factors close to an organization that can affect the decisions of a hospitality organizat b. person, organization, or business that helps to facilitate the sale and distribution of a product government 2. market c. a declaration of the purpose of the organization and the foundation to its marketing strategy 3. Company d. individuals and families that purchase products and services 4. consumer market e. organization that provides raw materials to create a product or service 5. Publics 6. Intermediary f. also called the internal environment g. any business or person that comes in direct or indirect contact with a company and is 7. macroenvironment affected by its actions mission 8. statement h. companies that purchase hospitality goods and services, packages them with others, and redistributes for sale i. forces that are uncontrollable and have an impact on the way hospitality organizations service their customers j. federal agencies that purchase hospitality products and services 9. microenvironment 10. resellers