1. Suppose each video rental store would purchase 10 DVDs of this movie. How many DVDs would need to be sold directly to customers to make direct sales a more profitable option than sales to video store distributors? 2. How does the cost of producing and promoting the movie affect this decision? 3. Sony Pictures elected to sell A Few Good Men directly to consumers, and it sold 50 million copies at an average price of $14.90 per DVD. How many DVDs would each video rental store have to purchase to provide Sony as much profit as the company received from direct sales? Assume that Sony would receive $40 per DVD from the distributors