1. Synthesize and present key analytical findings about where American Express is exceling and how or where it can improve.

2. Propose two creative yet viable corporate-level strategic alternatives. Critique the pros and cons of each alternative utilizing your analytical findings.

3. Select and defend the pursuit of one of your two viable alternatives. How does this alternative align with the firm's mission, vision, and values? How can management employ this alternative to create competitive advantage for the firm?

4. Based on your analysis, identify a business unit or activity within the corporation that you would suggest defunding in order to finance your strategic alternative, or provide an alternate funding source.