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1. Take any well-known Japanese manufacturer, such as Toshiba or Sony, and determine how many alliances and joint ventures they have and what they are

1. Take any well-known Japanese manufacturer, such as Toshiba or Sony, and determine how many alliances and joint ventures they have and what they are designed to contribute strategically.

2. What are the relative advantages and disadvantages of direct market entry as opposed to indirect entry strategies?

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