1. Target and Best Buy approach customers via Web sites or mobile apps. This is an example of ________ marketing.

a. multi-channel

b. individualized marketing

c. specific marketing

d. direct

e. multi-level

2. Which of the following statements is true of direct marketing?

a. Direct marketing is also referred to as referral marketing.

b. Direct marketing involves less than two intermediaries.

c. Direct marketing does not offer sellers a low-cost alternative for reaching their markets.

d. In direct marketing, consumers earn a commission every time they buy a product.

e. Salespersons are compensated for other salespeople they recruit.

3. Which of the following is a disadvantage of using blogs as a marketing tool?

a. Blogs do not provide the kind of personalized approach that today's marketers are looking for.

b. on a blog is typically expensive and time consuming.

c. Using blogs as a marketing tool offers minimum reach to a target audience.

d. The blogosphere is cluttered and difficult to control.

e. Blogs, when used as a marketing tool, have a low rank in Web directories and search engines.