1. Target Market Detailed Target Market Profile of who is the buyer for your product. Read the instructions, rubric and text for context. 2. Positioning Map Insert your Axis labels: Your brand and three competitors b) Positioning Statement: Be clear and follow the format in the textbook c) Tagline: Make sure it relates to the positioning statement 3. Product LifeCycle a) Drawing of Product Life Cycle b) What Stage is your brand in? c) What Marketing Strategies should be considered based on the lifescycle stage? 4. Pricing a) Current Product's Pricing vs Competitors b) Tell is why the pricing appropriate or not c) What pricing recommendations for Objectives