1. Technology is an example of which type of environment factor?

Internal

Competitive

External - macro

External - micro

2.

Which statement BEST describes a Positioning type of strategy?

		A strategy that focuses mainly on establishing business in large, well populated cities.
		A strategy that focuses mainly on establishing a diverse portfolio of products/services
		A strategy that focuses mainly on reducing costs
		A strategy that focuses mainly on establishing or defending a companys position relative to its competitors

3.

Which statement BEST describes a Cost-Leadership type of strategy?

		A strategy that focuses mainly on brand reputation
		A strategy that focuses mainly on establishing business in large, well populated cities to lower costs
		A strategy that focuses mainly on reducing costs
		A strategy that focuses mainly on generating the most market share

4.

Which of the following is one of the steps in the strategic planning process?

		Strategic Management
		Strategic Analysis
		Strategic Assessment
		Strategic Evaluation