1. Television is often described as a mass medium that offers little selectivity to advertisers. Do you agree with this statement? What are some of the ways selectivity can be achieved through TV advertising? 2. How does the growth of Spanish-language television networks in the United States such as Univision and Telemundo affect the media strategy of marketers targeting the Hispanic market? 3. The most popular form of television commercials is the 30-second spot. Please explain why 30-second spots are so popular among advertisers. When might a marketer be able to effectively use a 10 or 15-second commercial? 4. The text discusses the Extended Home study conducted by Nielsen Market Research to measure the television viewing patterns of college students living away from home. Discuss why the results of this study are of value to televisions networks (including cable) as well as advertisers. What are some of the other away-from-home viewing audiences that are of importance to advertisers and show be measured?